This year’s BBMA Icon Award recipient will be Mary J Blige. The star-studded line-up for the event includes Ed Sheeran, Red Hot Chili Peppers, Florence + The Machine, Maxwell, Travis Scott, Megan Thee Stallion, Rauw Alejandro and Elle King & Miranda Lambert. The 2022 Billboard Music Awards are produced by MRC Live & Alternative and will be broadcast live in the US from the MGM Grand Garden Arena in Las Vegas on Sunday 15 May.
Mic drop pepsi code#
“While it is presented live during the telecast, fans can look out for the QR code driving them to the Billboard ChartStars drop to redeem the ‘Pepsi Mic Drop Moment’ collectable featuring the honoree for a limited time during the show,” as Pepsi explained. The company said an additional drop will feature a ‘Pepsi Mic Drop Moment’ NFT, celebrating one artist or group who has achieved huge success on the Billboard charts over the year. The soft drinks company also recently partnered with Mary J Blige on her NFT drop.
Mic drop pepsi series#
In 2021, Pepsi launched the ‘Pepsi Mic Drop Genesis NFT Collection’, a generative-style NFT series celebrating the brand’s legacy in music.
Mic drop pepsi free#
It’s free to mint and easy to access through a never-been-done live minting experience,” said Todd Kaplan, chief marketing officer at Pepsi, which is among the sponsors of the event. “This collection is built to be broadly accessible to music fans who want to capture a piece of history from this year’s 2022 Billboard Music Awards.
Mic drop pepsi for free#
The NFT series – called the ‘Pepsi Mic Drop x Billboard Music Awards Winners’ Club NFT Collection,’ and running on the Flow Blockchain platform – will include live-minted NFTs for all televised awards, which will be redeemable for free during a 20-minute window after being announced in-show, as Pepsi explained. This collectible series of microphones is not only inspired by our history, but also represents the scale and scope of how accessible we see this space becoming in the future.American food and beverage giant PepsiCo, Inc has announced a partnership with Billboard to provide fans with the opportunity to claim NFTs in real-time as awards are announced during the 2022 Billboard Music Awards (BBMAs), marking the debut of live NFTs in the Web 3.0 space. “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions,” Todd Kaplan, vice president of marketing at Pepsi. Pepsi will implement a carbon offset program for the drop to ensure a net carbon footprint of zero. Users will still have to pay blockchain gas fees for minting the NFT. Pepsi will not make any money from the resale of its NFTs. They will then be free to re-list the NFT for sale on a third-party platform.
Once a Pepsi NFT user has been verified, their NFT will be minted and sent directly to their virtual wallet. Taco Bell, Budweiser, and even Crockpot have all released NFTs, giving brands another avenue for turning their IP into a revenue stream (brands often get a percentage of NFT resales). Major brands like the NBA have had successful NFT drops, as did Pepsi rival Coca-Cola. Pepsi is the latest brand to use the virtual channel as a new way to reach customers interested in the crypto economy. The NFT craze sparked by the sale of a Beeple NFT at Christie’s in March shows no signs of slowing down. The NFTs will be released to those on the waitlist on Dec.14.Īll but 50 of the NFTs will be made available this week, as the rest will be held for future initiatives. The brand said it chose a waitlist rather than a traditional NFT auction because it is trying to make NFTs more accessible, and wanted to restrict consumers to one NFT. The soda brand will be releasing the NFTs for free (not including transaction fees) through a waitlist that opens at noon on Dec. The NFTs were created and designed with the help of VaynerNFT, which touts Anheuser-Busch InBev as a client. The digital microphones, which pay homage to Pepsi's history in music, are inspired by flavors of the beverage, including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar and Crystal Pepsi. In a nod to the year it was first made, Pepsi has created 1,893 "Mic Drop" NTFs. Pepsi has joined the long list of brands releasing NFTs.
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